Eastenders which is set in London has certain elements of realism regarding location and storylines, they are obviously dramatised and exaggerated for entertainment purposes, however it holds onto alot of realism whether it is social issues, politics, philosophy or anything else really. But what the main point is, it gives accounts of daily and possible dilemmas which could happen to anyone living in London.
http://en.wikipedia.org/wiki/EastEnders#Social_realism
Keeping up to date with current issues and up to date with news eg, HPV vaccinations for girls in schools, the recession, maybe a current football game or current music within the soap would make the audience feel more familiar with the storyline.
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