Within the Drama genre, Soaps are more likely to be watched live —
playback viewing accounted for 25% of Soap viewing. At the other
extreme are Drama Series and Drama Serials, where playback viewing
accounts for 40% and 44% of total viewing respectively.
Quote taken from a Sky research report.
It is true that viewers commonly watch soaps live as if they were to watch it tomorrow (if recorded or viewed via internet) then it would be too late. Gossip is an element which features in the soap storylines and occurs amongst audience members. So viewers will feel segregated from friends if they miss an episode. The word of mouth phenomenon puts pressure on viewers to tune in live. This makes the scheduling time very important as it must be accessible to as many potential viewers as possible.
As freefall (the new drama series on bbc2) is a realistic representation on the recession and how it effects society and focuses on people living on the poverty line. It's showing at 9 for one hour. It's also said that the majority of adults watch 190 minutes of television a day. I don't think we should have a hour long soap. Maybe we should follow the conventional time of 30 minutes to make it more appealing to viewers. We may also need to rethink when we'd like to show the soap. I shall upload a table of tv listings so we can all discuss when would be the best place to feature the programme.
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