Research: New poster idea (Aya)

In addition to the previous poster ideas which I have posted on the blog and discussed with my group, I have come up with a further idea.

The image in the right of the frame will be the boss sitting on a chair with her back towards the audience. The bosses head will be visible in addition to her hand putting out the cigarette. This is so that the audience can straight away establish that the soap features a Muslim boss, and ultimately goes against typical stereotypes. The cigarette will be used to symbolise that the prosperous business opportunities that existed five years ago have also been burnt out, along with the cigarette. In addition to this, smoking further emphasises that the current financial climate had left businesses stressed, under pressure and troubled. The boss will be looking out of a window at the stocking taking place and ensuring that everyone is working properly. The focus of the whole poster however, will be a canted shot of a newspaper article about the financial recession. On top of the images will be the name of the soap and a catch up line associated with the recession. I think the colour theme for this poster should be dark reds blacks and beiges. The most important thing in my view is that the poster colours are toned down to reflected the mood the financial depression creates.


-Symbolism and the messages explained above will be shown through featuring smoke because statistics have shown that smoking increases at times of pressure. Whilst undergoing secondary research i also found a study showing that over two million people are delaying planes to quit smoking due to the stresses that the recession has created.

-Coco channel has used a similar idea to mine. In that the poster they have created portrays a stressful and negative atmosphere through featuring smoking and using dark colours.

Wrtten by Aya El-fouani

What do you think?