I have looked at both the Eastenders and Cornation street website, in order to gain an insight into how they are constructed so that when we come to making our own website we can make the layout of the our website not only attractive but also typical of other websites. I am going to be focusing mainly on the layout of the website, looking at things such as house theme, layout and colour theme.
Eastenders has many features as part of it’s website. These include features such as voting poll, Eastenders news, weekly quiz, a ‘your say section’ as well as the typical latest video highlight section. Video highlights are part of many other soap websites such as Coronation Street. This allows the viewer to catch up on missed episodes. As we discussed during deciding on our scheduling, the scheduling s not as important as it used to be in the past as the internet has allowed viewers to catch up on episodes. So in other words viewers decide their own scheduling time depending on their conveniences and so by including the latest video highlights on our website, we are encouraging this view.
Eastenders has a very clean and neat layout, as shown through all the different features being placed in outlined boxes. The websites focuses on the use of one font. This is shown bold in some instances, such as the different feature headings (vote, news etc). The Eastenders website has a distinctive light grey and black colour theme. I don’t think the website layout is particularly eye-catching as much as it is neat and simple. however, it is obvious that the main website feature is the video highlight section. This is shown through it’s size proportion and the fact that it’s above all the other features. Coronation Street on the other hand, has a much more colourful and cluttered house style. The coronation street website has a background of the soap location, wethearfeild as well as close-up of building bricks towards the bottom of the screen. This could be to emphasise that the soap focuses on working class Britain. The font colour is pink and green as well as black times new roman black text. Interestingly the layout and house style of the Coronation Street website is very much like a soap magazine cover in it’s choice of text, colour and cluttered layout.
When constructing our website I think we should have a neat layout with a colourful background. However, I don’t think that the colour theme should be as bright as the colours used on the Coronation Street website. This is due to the fact that our primary target audience, are people ages 20-40 and therefore they will not be interested in a teenage style bright and cluttered website furthermore, having a website like this will not reflect the style of the soap.
posted by Aya
I think when describing websites it would be really helpful if you could upload a small section of the wesite to give us a better understanding.
ReplyDeleteAfter we have finished filming i shall begin looking at business websites so, we highlight which conventions we like and begin converging them to appeal to a broader target audience.
Zoe.